I came to Istanbul in late 2021 as a sales representative at Natural Clinic. No grand plan. I wanted to understand how the industry actually worked from the inside.

What I found was a market doing billions in revenue but running on WhatsApp threads, personal phones, and coordinators managing 40 leads with no system. Strong demand. Broken intake. Patients were researching, shortlisting, and deciding and most clinics never knew they existed until the contact form landed.

Between 2021 and 2025, I worked across every layer of the medical tourism stack. Sales rep. Team manager. Brand strategist. Business developer. Same revenue leak at every clinic, in every role.

The leak was not in the marketing. Not in the clinical quality. It was in the gap between when a patient starts researching and when a clinic finds out they exist. By the time a lead hit the coordinator’s inbox, the decision was 80% already made.

Clinics kept buying patches. AI receptionists. WhatsApp autoresponders. CRM plugins. The leak kept refilling because the architecture underneath never changed.

In October 2025, I founded EKSENAI to build the system I had spent four years wishing existed. Not another tool. A full intake infrastructure: patient monitoring, automated qualification, coordinator intelligence, pipeline visibility, engineered for the specific operational reality of Turkish medical tourism clinics.

The goal is one number: predictable international patient flow.

The information available to international patients considering treatment in Turkey was either sponsored, biased, or written by people who had never set foot in a clinic.

MedTurkAI is the independent reference platform for patients and clinic operators: procedure guides, verification frameworks, cost comparisons, and AI-optimized intelligence findable by the tools patients use to make decisions.